Blogging and company-wide communication – Airservices case study

Blogging and company-wide communication – Airservices case study

This weeks blog is part of a series of posts on different blogging and microblogging strategies for our case study subject Airservices, which is according to wikipedia: an Australian Government agency, responsible for providing safe, secure, efficient and environmentally responsible services to the aviation industry (e.g. air traffic control, airways navigation and communication facilities, and airport rescue and … Continue reading

Enterprise 2.0 and why ROI is dead.

Enterprise 2.0 and why ROI is dead.

This weeks post is about one of the more technical aspects of social media, the struggle to lock down success measures for enterprise 2.0. As everyone – who is not living under a rock in the amazon rainforest – will have noticed by now, there are huge opportunities  in social media and web 2.0 for … Continue reading

Social Media Success Stories and the 4 Principles of Wikinomics

Social Media Success Stories and the 4 Principles of Wikinomics

In this post you get exactly what’s promised: awesome examples of how businesses have leveraged social media and web 2.0 concepts and principles to improve their way of making business and how this relates to the 4 general principles of wikinomics: peering or peer production: collaborate with people (e.g. customers, suppliers) outside of the company at eye-level to create … Continue reading

App.net: the Light at the End of the Tunnel?

Yesterday I stumbled upon a blog post about a new social network project that’s supposed to be funded in a kickstarter like fashion. But what’s so radically different about it that I’m writing a blog post with such a demanding title? In short: It’s totally different from current social networks as it’s a social network completely funded … Continue reading